Tesco - Product, Price, Place and Promotion Essay -- Business Manageme

Tesco - Product, Price, Place and Promotion Product, price, place and promotion are all essential factors that Tesco need to take into consideration when ensuring the success of their business. How ever there are a variety of different aims and objectives in which Tesco have to pursue, therefore in the following paragraphs my primary objective to demonstrate how each of the 4 p’s interfere with Tesco’s aims and objectives. The aims in which I am going to study are: * Full global expansion as a business * Become a very profitable business * To make the business people value the most * Maintain market dominance * To be as strong in food as in non food * To have loyal and committed staff In order for Tesco to fully globally expand as a business then their major concern in relation to the 4 p’s would be place and promotion. Tesco need to ensure that they have researched into all of the major public areas around the globe in order to gain maximum customer attraction. Promotion is also another factor in which Tesco need to consider when aiming to globally expand. Seeing as though they want to be a popular business globally then there are going to be different ways and methods in which they can advertise and promote their enterprise in different countries. Therefore I believe that a good idea would possibly to research into the countries culture and traditions and elaborate and expand on these traditions and use them as a method of promotion. How ever ...